An organizational structure defines task delegation, and line authority establishment within an organization. Even though, this structure may seem complicated, but Nike has been able to leverage it for its own benefit. Nike follows a matrix organizational structure which is a combination of horizontal and vertical structures. Moreover, there are functional departments under the Global corporate leadership, and there is also a team structure in the organization. Adding to this, the functional structure helps in enhancing the best form the workforce. The organizational chart of Nike displays its 145 main executives including John Donahoe, Matthew Friend and Andrew Campion × We use cookies to provide a better service. Org chart highlighting visualizing the Nike organizational structure. The matrix organizational structure of Nike accumulates advantages of all different types of organizational structures within it. At present, the brand of Nike is valued at USD 32 billion, with the largest market share in the global apparel sector. The global corporate leadership at Nike which involves corporate leaders makes sure to implement policies throughout the company that is, in all divisions. Nike Organizational Structure By: Abby Huskey and Helena Harris Structure Efficiency Strengths ability and resources to make products managers have first hand information and experience with how their departments operate. The entire global business of Nike is segregated into key geographic regions such as North America, EMEA (Europe, Middle East and Africa), Greater China, and APLA (Asia Pacific and Latin America). Nike operates in nearly 170 countries with more than 75,000 employees, selling its products under a dozen of its own brands such as Air Jordan, Nike+, Nike Pro, Nike Golf, Air Force 1, among several others. Nike is a powerful example of corporate culture because Parker is serious about reinvigorating his organization on a regular basis. Nike is organized by a matrix structure, which entails multiple responsibilities and report- ing lines for each unit which might be problematicxxx. Needless to say, that the entire organizational structure of Nike encompassing every reporting authority in every market location, is extremely complicated. Inspiring the world's athletes, Nike delivers innovative products, experiences and services. Best Green Tea Brands in the world in 2020: What makes them the best? Nike’s flat structure, also known as a matrix structure, consists of several divisions separated into subsidiaries: Converse, Hurley and others, which all report to Nike’s global headquarters. A close check is kept on these divisions. Each product has its own division that is responsible for the production, marketing, finance and the overall strategy of that particular product globally. Organizational structure is what groups people in a certain way. This can help you to prepare your own paper on Nike without any essay writer help. The localization of the marketing activities has helped Nike to become more effective in attracting the customers. This not only increases their incomes but also motivates them to do even better. Organizational structure of the multinational company in this case is developed on the basis of its product portfolio. Therefore, each of them will have to follow their own product development and marketing communication strategies. Ideally, this means that employees can work together, share resources and communicate without being unproductive. The success of the company can be largely attributed to it product and marketing strategy, but it can be also attributed to its organizational structure. Chosen, from different types of organizational structures, the company focuses on their operation like research and! 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